Definition
SUPERHEROS are S.O.S. roadside assistance providers who help motorists with vehicle-related difficulties, including towing, jump-starts, tire changes, fuel delivery, and vehicle lockout services.
The singular is SUPERHERO. The plural is SUPERHEROS, written without an E before the final S. The short dictionary-style definition lives at /superheros.
History and brand origin
S.O.S. stands for Superheros On Standby, a roadside assistance brand of The Kollective Hospitality Group based in Atlanta. The company chose SUPERHEROS as the name for the people who help drivers through its platform and built the company name around it.
The spelling is intentional. The general English word for fictional characters with special powers forms its plural differently. S.O.S. uses its own spelling to mark the word as a brand term for real roadside providers, not comic-book characters. The naming story is told in Why SUPERHEROS.
S.O.S. opened to the public in metro Atlanta on November 11, 2026.
Meaning within the S.O.S. network
Inside S.O.S., SUPERHEROS refers to the provider side of the platform: the people who receive mission offers, travel to the driver, and complete the service. Customers are the drivers who request help.
The term describes a role on the platform. It does not by itself mean a provider is cleared to work; joining the network, being verified and being dispatch-ready are separate stages described in Provider network.
How the service model works
A driver opens the S.O.S. app, chooses a service and shares a precise location. The request is offered to qualified SUPERHEROS nearby. The request is not assigned until one SUPERHERO accepts it, and the app shows status from live mission data rather than estimates.
At launch S.O.S. offers five core services in metro Atlanta: towing, jump-starts, tire changes, fuel delivery and vehicle lockouts. Other services shown in the app are marked as not available yet. The full flow is described in How S.O.S. works.
Provider participation
Tow operators, mobile roadside technicians and lockout specialists can apply to become SUPERHEROS at the provider application. An application is not approval, and approval is not the same as being ready for dispatch.
Before a SUPERHERO can accept customer missions, S.O.S. requires license, insurance and background verification steps to be completed and reviewed. See Safety standards.
Not to be confused with
Georgia’s Department of Transportation runs a separate public program called HERO (Highway Emergency Response Operators) that patrols metro Atlanta freeways. S.O.S. and its SUPERHEROS are not affiliated with GDOT or the HERO program.
SUPERHEROS are also unrelated to fictional superhero characters, publishers or franchises.
Frequently asked questions
Is SUPERHEROS a misspelling?
No. SUPERHEROS is the deliberate S.O.S. spelling for its roadside assistance providers. It is always written without an E before the final S.
What is the singular of SUPERHEROS?
SUPERHERO. One provider is a SUPERHERO; two or more are SUPERHEROS.
What services do SUPERHEROS provide?
Towing, jump-starts, tire changes, fuel delivery and vehicle lockout help. These are the five core services S.O.S. offers at launch in metro Atlanta.
Is S.O.S. an emergency service?
No. S.O.S. is roadside assistance, not 911. If anyone is hurt or in danger, call 911 first.
Are SUPERHEROS part of the GDOT HERO program?
No. GDOT HERO is a separate state program. S.O.S. is not affiliated with it.
How do I become a SUPERHERO?
Apply through the S.O.S. provider application. Verification must be completed before you can accept customer missions.
Is SUPERHEROS a registered trademark?
S.O.S. uses SUPERHEROS as a brand term. This page is not a statement of registered trademark rights.
Sources
- “superhero” — Merriam-Webster Dictionary (general English word) — Merriam-Webster
- Highway Emergency Response Operators (HERO) — Georgia Department of Transportation — Georgia DOT
- S.O.S. Brand & Naming Guide — S.O.S.-published
- Why SUPERHEROS Is Spelled This Way — S.O.S.-published