Brand etymology

WHY SUPERHEROS?

The spelling is intentional: S.O.S. is built around real people who respond to real needs, not fictional characters.

The idea

The word SUPERHEROS was chosen as a distinct brand spelling for the S.O.S. network. In company usage it means a real person who can show up, perform a service and help move a customer from a problem toward a solution.

Fictional superhero

A character or archetype associated with extraordinary fictional powers.

S.O.S. SUPERHERO

A real provider in the Superheros On Standby network. The brand deliberately uses the plural SUPERHEROS.