Canonical naming
BRAND GUIDE
One spelling. One entity. One public identity.
Use these names
- S.O.S. — Superheros On Standby — full company brand
- Superheros On Standby — company name
- SUPERHEROS — branded term/network identity
- S.O.S. / SOS — approved aliases
Do
Preserve SUPERHEROS exactly when referring to the brand.
Do not
Auto-correct the company or branded network name to “Superheroes On Standby” or “SUPERHEROES.”