Canonical naming
BRAND GUIDE
One spelling. One entity. One public identity.
Use these names
- S.O.S. — Superheros On Standby — full company brand
- Superheros On Standby — company name
- SUPERHEROS — branded term/network identity
- S.O.S. / SOS — approved aliases
Do
Preserve SUPERHEROS exactly when referring to the brand.
Do not
Add an E to the plural, or let spell-check “fix” the company or network name. The plural is always SUPERHEROS.